In a pitch to Hollywood, Apple has also made it quick to detach the Pro Display from the Pro Stand via magnetic connectors, to move between studios to sets. Minuscule gains mean incremental increases in efficiency and, again, that means money. Again, this is about saving "pro" users milliseconds and, more importantly, maintaining their creative concentration levels. What else? There's 120mm of height adjustment, "precision tilting" and Apple says that the monitor stand has been engineered so that the angle of the display will remain intact as you adjust the height. (A rotating monitor certainly makes more sense than Samsung's portrait Sero TV concept.) The attention-grabbing feature is that it rotates from landscape to portrait mode by unlocking a slider and turning the Pro Display, a feature Apple's product page suggests will be helpful for developers, photographers and composers who are keen to spend less time scrolling. "Apple announces $999 Pro Stand and the audience collectively groans #WWDC19 #MacPro #ProStand #ProDisplayXDR," wrote a Twitter user.So what has Apple managed to do with the humble monitor stand to warrant the price tag? The Pro Stand, which will go on sale this autumn, is made from aluminium, with Apple's matte silver finish.
Meanwhile, netizens were quick to take to social media and express their opinions on the new costly stand from Apple. #Apple #ProStand," wrote another user.Įven though the stand is optional, it remains unclear if the new Apple systems would be compatible with third-party monitor stands or not, the report said. "Why the hell would one do that? Selling display without a stand is like selling a car without tyres. "The 'Pro Stand' has an intricately engineered arm that perfectly counter-balances the display so it feels virtually weightless, allowing users to easily place it into position," Apple wrote on its website. The monitor stand comes for Apple's new Mac Pro desktop, which starts at $6,000 and a display monitor called the Pro Display XDR that costs $4,999, CNN reported on Wednesday.
It has got the social media on a roll.Īlso, read: Samsung Galaxy M40 specs leaked ahead of the official launchĪpple made the "Pro Stand" announcement at the ongoing annual Worldwide Developers Conference in San Jose. Apple creates stir online with a laptop stand that costs 999 US DollarsĪpple has announced a PC monitor stand that costs a whopping $999, priced much higher than an iPhone X, currently on sale on Apple's website starting at $749.
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